Brazilian Airline Azul Embarks on an Unconventional Path to Recovery

Diegonvs  / Flickr

An Azul Linhas Aéreas Brasileiras Embraer ERJ-195AR (ERJ-190-200 IGW) on the runway in 2015. Diegonvs / Flickr

Skift Take: All airlines are unhappy in the pandemic. But Azul is unhappy in its own way. Its strategic verve stands out.

— Sean O’Neill

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