Travel

Budget Chain Oyo Can Be a Nightmare for U.S. Hotel Operators Despite Its Hype

Skift

An exterior view of the first Oyo-branded hotel in New York City, the Oyo Hotel JFK Airport in Queens, New York. Property execs says Oyo’s technology doesn’t work as promised. Skift

Skift Take: Oyo has a hype machine to rival any brand. But beneath all of the disruption, some hotel owners complain its technology is unstable and lacks functionality, leaving them to clean up the mess. Growth for growth’s sake may seem great for a unicorn-like valuation, but the hotel chain will need to grapple with flaws in its business model that can’t keep pace.

— Dennis Schaal

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