Crisis-Ridden Sri Lanka Tourism Aims to Regain Momentum

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Sri Lanka is a biodiversity hotspot with an abundance of ecosystems and many endemic species, including the highest density of wild Asian elephants worldwide. Nearly a year after a series of terrorist attacks in the capital city Colombo, the country’s tourism industry is reestablishing itself as a desired destination. thdk / Adobe

Skift Take: The arrival of a new tourism-focused government appears to fix the global marketing conundrum Sri Lanka has long faced. Will the tourism sector finally get its act together? Hopes are high that it will.

— Xinyi Liang-Pholsena

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