Shuffled Not Shaken Out: How Hotel Giants Will Handle All Those Brands Post-Coronavirus

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Global hotel companies are likely to use the coronavirus downturn in travel as an opportunity to shuffle flag affiliation at select properties. BrendelSignature / Wikimedia

Skift Take: Recent brand buildup by global hotel giants has caused some analysts to caution against brand cannibalization, but the coronavirus downturn isn’t likely to change the push for more flags.

— Cameron Sperance

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