Skift Podcast: Why Accor Had No Choice But to Change

AccorHotels CEO Sébastien Basin spoke at Skift Forum Europe in Berlin on April 26, 2018.

Skift Take: Tune in for a candid conversation about the strategy behind AccorHotels’ many acquisitions, why the company wants to be part of consumers’ everyday lives, and what the CEO has learned from spending hundreds of millions of dollars on startups.

— Hannah Sampson

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