Travel

Universal Wants Its Own Characters to Shine at Theme Parks

Universal Orlando

Fast & Furious — Supercharged just opened at Universal Studios Florida in Orlando. The theme park operator is looking to leverage the intellectual property owned by parent company Comcast. Universal Orlando

Skift Take: Universal parent company Comcast may want to get more theme park bang out of the bucks it has spent on intellectual property, just like Disney is milking its Marvel and Star Wars acquisitions. But that doesn’t mean Universal will turn its back on the cash cow that Harry Potter has become.

— Hannah Sampson

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